The Step by Step Blueprint

Styled Shoots might feel like a mystery, but what if there was a step by step plan to create the editorial of your dreams?

Does this sound like you?

If anything on this list sounds familiar then it's time to take action!

  • Styled Shoots look amazing but I don't know where to start

  • I want to raise my prices but my work isn't good enough

  • I want to shoot luxury weddings but I don't know how

  • I don't know who my ideal clients are or how to reach them

Maybe you've never done a styled shoot, but you've got big dreams....

Do you spend hours scrolling looking at beautiful weddings and dreaming that one day you'll be the photographer of those magazine ready weddings? I'll let you in on a little secret... there's no magic trick to get those luxury weddings. It's all about what you are showing in your portfolio and your industry connections.

Styled Shoot School

This self-paced, step by step course that teaches you how to create styled shoots that reflect your brand and build your business! Imagine having someone right there, walking you through the process from coming up with your concept to connect with your ideal clients, communicate with vendors, to actually getting your shoot published.

What’s in the course:

There are no secrets here, I want you to know everything you're going to get when you invest in this epic course!

  • 13 Video Lessons

  • 8 homework assignments that dive deeper into the lessons

  • 12 guides & templates

  • Contracts & Model releases

  • 8 weeks of guided instruction

  • Accountability & Support through the Facebook Community

  • And more!

Take a look at the entire course!

Step by step planning, executing, and marketing a styled shoot

  • 1

    Part 1

    • Lesson 1: Welcome to Styled Shoot School

    • Lesson 2: Goals & Purpose of your Styled Shoot

    • Lesson 3: Ethics, Diversity, and Styled Shoots

    • Lesson 4: Designing a Shoot around your Brand

    • Lesson 5: Designing your Mood Board

    • Lesson 6: Reaching out to Vendors

  • 2

    Part 2

    • Lesson 7: Money & Styled Shoots

    • Lesson 8: Contracts & Timelines

    • Lesson 9: Shot List, Styling, and Serving your Vendors

  • 3

    Part 3

    • Lesson 10: Marketing Plan for Styled Shoots (Part 1)

    • Lesson 11: Marketing Plan for Styled Shoots (Part 2)

    • Lesson 12: Build Your Vendor Referral Network

    • Lesson 13: THANK YOU!

You'll Get Everything I Use

  • My Brand Guide that makes it easy to figure out who your ideal client is and how to design for them

  • The Mood Board Template that I use for each of my shoots

  • A full list of possible vendors for styled shoots

  • My Email Template for reaching out to vendors & models

  • My Budget Guide for estimating shoot costs and expenses

  • My Timeline & Email Template to vendors before the shoot

  • My Vendor Contracts to make sure that you are protected

  • My Model Release form so that you can uses the images for your portfolio, ads, and morel points can be shorter or longer depending on your needs

  • My Styled Shoot Shot List & Curation Guide so you can nail all the images publishers are looking for

  • The Ultimate Marketing Guide for Styled Shoots

"She shows you step by step how to brainstorm, plan, and execute a styled shoot..."

"Kelley is a breath of fresh air. She is genuine, caring, and oh, so encouraging. This course not only inspires but truly helps break down some of the technical parts of an inspiration shoot. She helps demystify some of the rules, proper etiquette, and she helps you feel confident in planning and reaching out to vendors. She shows you step by step how to brainstorm, plan, and execute a styled shoot in a professional manner that won't just make pretty pictures, but will attract your ideal client. - Taylor E.

Are you ready to invest in yourself?

This course is currently self-paced. If you want to wait and go through the course as a group with other photographers, the next open date is March 2021! Get on the waitlist to be notified when the course opens again!

Meet your Instructor:

Kelley Williams

I've been where you are friend. I was scrolling through instagram seeing beautiful weddings but having no idea how to reach those luxury clients or connect with vendors. Styled shoots seemed like a mystery and so intimating! I took the leap and organized my first styled shoot which completely revolutionized my business! Over the years, I've made a lot of mistakes and learned a lot along the way. In this course I take all the knowledge and skills I've learned from creating over 30+ styled shoots to teach you how to elevate your brand and grow your business!

If publication is your goal... I got you!

We have an entire lesson dedicated to submitting your shoot! Here are just a few of the places I've been published

So you have some questions?

Here are the facts!

  • How long will I have access to the content? Will the course expire?

    This course does not expire and you will have lifetime access. So what does that mean exactly? It means this deal just got even better. Over time lessons will be added and updated and you get access to it all! I want you to always have this content, so if you join now, it’s yours forever!

  • How long is the course? I’m super busy right now!

    As an entrepreneur we are being pulled in so many different directions, but if we really want to grow then we have to put in the work. This course is led for 8 weeks twice a year with check-ins and accountability, but we know that life happens which is why you can access all parts of the course at any time and get lifetime access. You can go at your own pace but I’ve found that many students like going through the course as a group.

  • How should I work through the course?

    Each lesson in the course builds on each other. Part 1 is the foundation of your brand and ideal client. Part 2 is figuring out your budget, timeline, contracts, etc. and Part 3 is all about marketing your shoot. You will have access to all the lessons but I encourage you to go in order for the biggest impact.

  • I’ve already bought courses, what makes this one different?

    What makes this course really special is that it takes you step by step through the entire process of planning, executing, and publishing a styled shoot from beginning to end. We have accountability built into the led course with the facebook group.

  • This is a big investment, how do I know I’ll get results?

    I firmly believe that any growth you make in your business will come at a cost. Maybe it's investing in a mentor, a workshop, or in this case a course. If you are not ready to grow your business, connect with your ideal clients and vendors then this course is not for you. This course will ask you to work. If you don’t do the work, you won’t get results, but if you DO the work, like in any investment, you will get results.

  • How is the content delivered? I’m worried that I won’t learn the way I like to learn best.

    Content is delivered through video lessons but also powerpoint slides, worksheets, guides, templates, facebook community, and zoom calls. I like to think we have a little bit for everyone to get what they need!

Ready to get started?

If you're ready to elevate your brand and grow your business, let's go to school!

Are you ready to go back to school?

This course is currently self-paced. If you want to wait and go through the course as a group with other photographers, the next open date is March 2021! Get on the waitlist to be notified when the course opens again!

Everyone loves a bonus, right?

  • Bonus

    Everyone who signs up gets the bonus guide: 5 Ways to add Luxury to your Shoots. This amazing guide is perfect if you want to attract high end clients and don't know where to start!

"She gave thoughtful assignments and real tools to start crafting your ideas into real live styled sessions"

“I've always been curious about styled shoots so I took Kelley's course and loved it. She made me think hard about my business and how I wanted my work to feel and look. She gave thoughtful assignments and real tools to start crafting your ideas into real live styled sessions. I can't wait to get creating, thanks Kelley!” -Michelle R.

Are You Ready To

  • Attract your ideal client?

  • Elevate the look of your portfolio?

  • Build your referral network from venues and vendors?

  • Get your work featured in your dream publications?

  • Build more confidence when working with clients?

Ready? Let's get started!

This course is currently self-paced. If you want to wait and go through the course as a group with other photographers, the next open date is March 2021! Get on the waitlist to be notified when the course opens again!